Top 10 Retail Lighting Design Guidelines: AD Vantage Sheds Light for You
https://advan.in/retail-lighting-design-guidelines/
Because people
are drawn to beautiful things, their memory and recall ultimately improve.
Pictures make up 90% of the information that is sent to the brain, and the
brain can interpret images up to 60,000 times faster than it can words. To
encourage customers to browse and explore your store, excellent retail lighting design
guidelines should be produced. From a retail perspective, lighting
highlights architectural details, accentuates the qualities of goods, and
creates imaginary spaces. This affects how we feel about a product, how we feel
about a location, and whether or not we choose to purchase it.
Good lighting
not only creates a dramatic atmosphere that captivates and grabs your attention,
but also brings the product to life in rich, vibrant colour.
The following
are the key locations in a retail store that need to be perfectly lit for
customers to navigate easily and make purchases.
•
Sales and transaction areas
•
Fitting rooms
•
Product and feature display
Retail
businesses may draw in more consumers and make their visits more enjoyable with
the aid of visual
merchandising. It may not come as a surprise that light attracts the eye
given that it is energy and that the eye possesses energy receptors that are
triggered by it.
One of India's
top retail design firms, AD
Vantage, explains how choosing the correct store lighting may affect
consumer behaviour. Ambient lighting should provide uniform visibility and
provide the general mood for your shop space by illuminating every nook and
cranny. It is the top layer of lighting and establishes the ambiance of a
space.
The right
illumination should make it simple for customers to perceive the store's
merchandise. The lighting in a shop setting should be just bright enough to
illuminate the goods while preserving a friendly atmosphere. The lighting tones
should match the brand theme and brand colour of the retail business. Lighting
must contain the full colour spectrum present in natural light in order to
effectively reflect the true colour of any object. It shouldn't muddy up
colours or make things look overly dark or lifeless. If not, the colour will
look to be off.
Retaillightingdesignguidelines
Comments
Post a Comment